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I watched the three promo movies on their website; it's interesting how much they focus on the "cheaper price tag != better" angle, by highlighting savings coming from better reliability ratings (= better insurance) and more reliable launch schedules. Feels like an obvious dig at SpaceX ;).

You have to sell what you have, and that's what they've got.

ULA's insurance rates are not significantly different from SpaceX, btw.

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