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What's with everyone chipping in knowledge of things they have no clue about? In your scenario, Google would just put the Lyft ad below the Uber ad in the search results, not make it invisible.



What stops Uber from making a third party company that outbids Lyft for the 2nd ad? Presumably it's just not worth it, people click the first ad or skip to the results?


That is against Google TOS.


https://www.google.com/search?q=credit+card+report

Ads for both freecreditreport.com and experian.com display, owned by the same company


You can have multiple ads.


Not showing up for the same keyword, no you can't, without breaking Google's TOS.


It's not against Google TOS in many cases.




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