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It is well-known that Apple uses Omniture (acquired by Adobe, aka SiteCatalyst, aka 2o7.net, etc.).

As in 192.168.0.2o7.net. Remember, "SWF" stands for Small Web File. Yes, they actually tried to get users to swallow this when Shockwave Flash started to be used in devious ways, such as to track users.

Omniture's business is third party tracking cookies similar to Google Analytics or KISSmetrics. Not sure and don't care whether Flash is used so much anymore. If too young to rememeber search and ye shall find information about "permanent, Flash cookies" that could not be removed.

Apple is not saying "We will not engage with companies selling third party tracking cookie services." Clearly they are not opposed to third party tracking cookies in principle.

Instead they are announcing some change to their browser. Wow, exciting. It is not clear what exactly this announcement accomplishes for users. Probably nothing. If you are trying to avoid ads and tracking, popular browsers (without extensions, etc.) are not your friends.




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