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UI can help with that. If there wasn't a share button or URL previews, the percentage of original content would be greater.

AI can help with that. Facebook already has automatic alt text for images, for example:

* Image may contain: 1 person, standing, selfie and phone

* Image may contain: cat

* Image may contain: food

And for an end-user, simple filtering can help with that. I sometimes use the FBPurity browser extension to hide everything that's a link or shared post, leaving almost exclusively original content. It can filter on that automatic alt text too if you hate cats, but I don't mind frivolous posts that are original content from my actual friends.




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