One term from a job posting that I really liked was "best available athlete." It was for a business development type job, and it said to me that they were looking for talent over experience. Unfortunately, it turned out that they were looking for someone who could take on an entry level job at the company while also filling in for their soon to leave admin.
I guess the best way to determine what terms are effective an which are overused is to split test them somehow. Someone should build that kind of functionality into an Applicant Tracking System.