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Get someone -- a friend, a consultant -- with domain knowledge and preferably hiring experience to help write your listing, screen and interview your candidates. Make sure your qualifications are spot-on, well-targeted and appropriately descriptive.

In addition to this good advice, make sure you give some indication of what makes your project interesting _to the programmer_. Only another good programmer can tell you what this is.

If it's not an interesting project, getting a good programmer to jump on it will be hard.

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