It turns out taste varies.
https://www.etsy.com/shop/PurpleHeartUK, https://www.etsy.com/shop/BigSwigDesign, https://www.etsy.com/shop/CraftyMamaGifts, etc.
Perhaps a set of AI filters could be built, and Netlix or Pandora style whichever one a person agrees with more often is selected and more results from it are presented to them.
Or perhaps a Convolution Network trained to filter per person or something equally wasteful if the allocations of Etsy's budget actually match the article. But of course those GPUs would be locally sourced and powered by renewable hamster wheels and 100% organic hamsters.