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>"AFAIK no one at Etsy has said that they run their own servers because it's more authentic, part of their "craft", etc."

I'm not sure I would agree with that based on a recent-ish post on “code as craft” the Etsy engineering blog:

"At Etsy, the vast majority of our computing happens on physical servers that live in our own data centers. Since we don’t do much in the cloud, we’ve developed tools to automate away some of the most tedious aspects of managing physical infrastructure. This tooling helps us take new hardware from initial power on to being production-ready in a manner of minutes, saving time and energy for both data center technicians racking hardware and engineers who need to bring up new servers. It was only recently, however, that this toolset started getting the love and attention that really exemplifies the idea of code as craft."

Source: https://codeascraft.com/2016/02/22/putting-the-dev-in-devops...

Tangentially related to the hardware discussion - a bit of dated hardware post:


Only reviewing from your excerpt -

Just because someone sees the work that is done as part of a more cost effective solution as 'craft', doesn't mean it is actually done solely for that reason..

automated cloud deploy pipelines likely would also fit the bill and could be blogged about just in the same way, as one small example...

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