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Because AWS is pretty insanely expensive compared to leasing/renting, let's say from Leaseweb. And unless you have gone completely serverless and kubernetes and [magic datastore that's easy to run], you need engineers that will eventually figure, that they can run a Ceph cluster, and a Cassandra cluster, and a Kafka cluster and Galera clusters.

AWS is great for prototyping, for scaling into new territories (you need a Point of presence in Tokyo for your new startup? great, AWS), but not for running a boring e-commerce site (buy cheap shit in 2 DCs, run replication to keep things in sync, pay someone for BGP + DNS failover, call it a day).




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