My local gas station upgraded its pumps recently to allow it to play video ads on the screen used to do the credit card transaction. I don't doubt it's partially the reason that gas station is still operational when similar non-franchises vendors in town have gone under.
I would rather have no content than ad-supported content. of course, nobody will ever offer that! You can't sell ads if people can opt out, and too many big players think they're the only way.
Thank gas station should have charged more or folded than sell you shit you don't want, won't want, and will never spend money on.
Meanwhile, there are some inroads into financial support alternatives to ads everywhere. Google has a "contributor" product (https://contributor.google.com/v/marketing) where you can basically bid against the ads they'd vend to you; instead of an ad running, you pay a microtransaction to buy the privilege of no ad.
It's an interesting idea, but it only works with Google's ad network.
Frankly, i don't mind google ads; i mind wasting 20 seconds to load a page with about two paragraphs of content and 3mb worth of ads. But this is all ignorig the broader point: why are we basing our revenue off of patterns many realize for being toxic, consumerist, negative-value? People AT GOOGLE will happily admit this while working to build it.
I do my own part by supporting Ad Nauseum and actively punishing sites that serve ads, particularly facebook and google. It's also decent for a (very shallow, for now) layer of noise for your ad profiles. Offer me a flat fee and convince me to spend; don't trick me into viewing ads.
Even the pay-for-no ads model doesn't hold up, because if you pay for content, why wouldn't they just double-collect and make you pay for ads served with the content? I purchased my phone and my phone service, but I still get ads in my notifications. Because I didn't pay "enough" to avoid it.
It's like paying off a blackmail ransom. You give them $100 and they come back next week and say "how about another $100?"