Covers a lot of the same territory from a newsier perspective.
- eCommerce and Cart recovery
- Programmatic Ad Buying (including automatic credit for any bot traffic detected by WhiteOps above 3% threshold)
- DMP, that syncs in real-time with your Analytics/segmentation and cart recovery software.
There is also a slew of video related stuff that was of special interest to me, but isn't really relevant to this thread.
Best of all, you can setup alerts by email and SMS, and then reply to them asking for more info that the system auto analyzes for you.
Source: Current Adobe customer and attended Summit 2017.
You kind of need a bunch of Saas<->Kafka interactions, but if the tech side of your company uses Kafka for reporting and BI, why not have your Saas platforms put data there?
We use a mix of APIs from the SaaS services we use and Zavier to capture the data points we need and make the services work well together. The availability of access filters into our descision, but it seems like at some point it may make sense to roll our own replacement for some.
Intercom has been great and our customers love it. But it is getting increasingly difficult to keep deeply integrated with the rest of our stack.
>This post focuses on the problem, but it's also a huge opportunity to build a product that can integrate from a bunch of different SaaS and provide a BI layer.
True. This is the exact problem that we are trying to solve at plainflow.com.
I do some work with Power BI, and a pretty common set up is a bunch of SaaS connections (Google Analytics, Mailchimp, Salesforce, Zendesk, Stripe being the most common in my engagements), plus a database or two, plus some static files (excel mostly). Depending on the department, throw in some social media accounts (some directly supported.
Connect it all together in a tabular model, and you've got yourself a nice little BI layer.