Root is an auto insurance company, like GEICO and Progressive. We use data science to identify and insure good drivers, reducing insurance premiums for good drivers significantly as a result.
We're a startup — we're 25 people who have been working on this for 2 years. We've built iOS and Android apps that gather data on how well people drive. We use that to set insurance prices. To build the best possible product and user experience, we went through the arduous process of starting an insurance carrier from scratch.