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The post doesn't say anything about innovation which is the key part of technology entrepreneurship.

If one can't innovate and create something radically new and efficient, then yes, he should probably stick with traditional business models and limit his ambitions to small markets, slow growth and modest returns focusing on efficient execution.

And there's more to it. Good engineers could do much better if they join an existing ambitious startup rather than if they convert to a small software workshop owners.

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