This clearly means to anyone with technical insight that what is inside the bag is not really sealed raw vegetables in a plastic bag able to handle 10,000 lbs/sq in of pressure, but is some sort of processed vegetable juice that has been artificially processed and embedded within some sort of substrate meant to appear solid-ish.
An actual vegetable press that uses immense pressure does indeed produce a particular special kind of "pressed" raw juice extract that retains the vitamins and flavor. However this machine clearly does not do that and is therefore misrepresenting itself. The evidence that proves it is that people can squeeze whatever is inside it out.
If the inventors and investors of this technology wish to claim otherwise I am more than willing to engage in a personal challenge where we get together and look inside the bag and find out if it is really unprocessed raw vegetables or not.
Disagree? Buy a carrot. Squeeze it as hard as you can. Film the result and upload it to youtube. Do the same for a beet, for lettuce, and for celery. Post the link. Demonstrate that pressed vegetable juice from raw unprocessed vegetable is possible with simple force from the human hand, unleveraged.
The centrifuge approach works surprisingly well, the pulp that comes out of a good one is quite dry, all the juice is gone. It yields a lot more juice out of a carrot than you'd expect.
This "press" simply does the last step in juicing. The hard work of shredding is already done.
I can't see so clearly the value for the customer. Finely chopped fruit, even if convenient, should be cheaper than entire fruit. In fruits being entire, clean, firm, and as close as possible to the thing hanging in the tree is a sign of extra quality. Each time you cut a fruit its market value diminishes.
I think it's time you took some scissors or an Xacto knife, whatever's required, and cut open the bag to see what's in there. I know I'd be very interested in that result.
This is part of their disposal process. You're supposed to cut the bag and empty it into your green bin, etc.