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The so-called hack is that if you squeeze the bag you get 7.5 oz of juice compared to 8.0 oz from the machine.

This clearly means to anyone with technical insight that what is inside the bag is not really sealed raw vegetables in a plastic bag able to handle 10,000 lbs/sq in of pressure, but is some sort of processed vegetable juice that has been artificially processed and embedded within some sort of substrate meant to appear solid-ish.

An actual vegetable press that uses immense pressure does indeed produce a particular special kind of "pressed" raw juice extract that retains the vitamins and flavor. However this machine clearly does not do that and is therefore misrepresenting itself. The evidence that proves it is that people can squeeze whatever is inside it out.

If the inventors and investors of this technology wish to claim otherwise I am more than willing to engage in a personal challenge where we get together and look inside the bag and find out if it is really unprocessed raw vegetables or not.

Disagree? Buy a carrot. Squeeze it as hard as you can. Film the result and upload it to youtube. Do the same for a beet, for lettuce, and for celery. Post the link. Demonstrate that pressed vegetable juice from raw unprocessed vegetable is possible with simple force from the human hand, unleveraged.




The bags contain something like a shredded pulp. Basically it's as close to being "juice" as you can get without having to call it "juice"


Many juicers have two stages: Shredding and juice separation via pressing or centrifugal force.

The centrifuge approach works surprisingly well, the pulp that comes out of a good one is quite dry, all the juice is gone. It yields a lot more juice out of a carrot than you'd expect.

This "press" simply does the last step in juicing. The hard work of shredding is already done.


True, I don't know why nobody seems to point this out. Either what's inside the packs is already contain juice- therefore it's a scam to pretend it's raw unprocessed vegetables; or the Bloomberg "hack" only works with a specific pack that contains very juicy fruits.


Realistically, it's probably reclaimed byproducts from fruit/vegetable processing, e.g. carrot shavings from making baby carrots out of whole carrots and so forth


Hum... Yes, I could see many people investing in a way to get rid of their own food industry discards. Selling it to other people disguised again as premium extra fruit (instead to pay another company for removing it) would be a smart move.

I can't see so clearly the value for the customer. Finely chopped fruit, even if convenient, should be cheaper than entire fruit. In fruits being entire, clean, firm, and as close as possible to the thing hanging in the tree is a sign of extra quality. Each time you cut a fruit its market value diminishes.


I don't think the braniacs at Juicero thought that far ahead. They're probably using premium carrots for their product.


That's interesting. So basically, bag or not, you probably can't crush carrots to paste (and spinach leaves, etc) with your bare hands, yet Juicero claims to have things of that nature inside the bag?

I think it's time you took some scissors or an Xacto knife, whatever's required, and cut open the bag to see what's in there. I know I'd be very interested in that result.


They show you exactly what's in the bag in their official video: http://gizmodo.com/juicero-ceo-begs-you-do-not-open-our-juic...

This is part of their disposal process. You're supposed to cut the bag and empty it into your green bin, etc.


Here is Carrots. https://vimeo.com/214030931


go there for the comment


I love how comments were apparently disabled after that, like they knew the apotheosis was already reached.


I believe you are way off the mark. The packs appear to be filled with finely chopped fruit/veg.

https://pbs.twimg.com/media/Cfj8DI-UEAAGi5F.jpg




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