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There was a lot of fanfare a few years ago when they sold Auto Trader for almost $1 billion, which was justified as a sale that would put so much money into the Scott Trust endowment fund that the paper's finances were now "secure for generations to come" [1]. I guess that was optimistic?

[1] https://www.theguardian.com/gnm-press-office/guardian-media-...




The Guardian Media Group has been haemorrhaging money for years. Their operating loss was £69m last year and is forecast to be around £90m this year. Even with the best part of a billion quid in the bank, they're a long way from financial sustainability.

http://www.pressgazette.co.uk/guardian-tells-staff-to-expect...


The online advertisement market has got much less lucrative per impression since then. It's resulted in most online news sources trying other things to keep the lights on (donations, as with the Graun; paywalls, as at the NY Times; native advertising as at the Huffington Post; lots of other things...)




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