Most of what the ads predicted became reality in 10-15 years, i.e. 2003-2008. Where are the ads that predict technology for 2020?
I also remember there were specific apps you could install on your machine that would show you ads, and supposedly you were paid money for having this installed and even more if you actually clicked the ads. Roboclickers became a thing. I never used these, so I don't know if you actually could earn money this way, but I remember seeing them installed on various public computers like in school and the library.
I miss the 90s internet. So many things sucked so bad, but so many things were really good. I made lasting friendships with people over IRC. Sending files via FTP seemed like magic, and you could telnet into all sorts of interesting places. Geocities and web rings, I loved this so much – everybody had a site of their own! There was so much potential and it felt like every day you discovered something new, just by browsing around.
I remember when blogs became a new thing, in the 00s at some point I think, and everyone and their mom started blogging. I didn't like this very much. So much content was terrible, and mostly meta-content about how to set up your blogs. No one talked best practices when it came to Geocities – it was just good fun – but with blogs it all of a sudden turned so professional for lack of a better term, and boring. At some point as well, you had to start registering accounts everywhere – it was super annoying.
The internet is growing up, and it's probably better off for it, but I do miss the naïveté and optimism of the 90s sometimes.
All these years later and I still have never seen a satire that was so current, so correct and so fascinating as suck.com.
It was such a jewel.
 Fo rthose not from the US or East Coast US. Lycos headquarters was (is?) in Waltham, MA, right outside of Boston and the Boston Red Sox baseball team has a famous rivalry with the New York Yankees.
You may find it interesting that while those "you will" ads were running, there were t-shirts and bumper stickers at Defcon/Cuervocon/HOPE1, etc., that said things along the lines of:
"have you ever had your personal files scanned by a government agency ? You will ... and the people that will bring it to you ..."
(and so on - I don't remember the exact wording but it was provocative and it was equally as prescient)
I've always wondered why that was, especially when some form of mobile phones have been around since the 80's, or even earlier with very expensive car radios which could tap into the phone network. I guess the phone booth was such a fixture of the landscape that no one could imagine a world without them.
Whatever made them pick land line phones over mobile phones for video calls, it probably was more like an oversight or they estimated a longer time horizon for widespread adoption, it certainly was nothing they could not have imagined. Maybe it was even something trivial like easier visualization in the ad.
Thinking about this also reminded me of the 2005 movie »The Island«  which also feature video call telephone booths and I have this vague feeling that [video call] telephone booths are generally quite common in science fiction movies. But that might just be because you don't have to explain how someone obtained a mobile phone after he just escaped a situation where he lost all personal items.
So it wasn't implausible that video calls would come first to wired networks and be limited to them for quite a while. The early "Internet Superhighway" hype was all about getting broadband in people's homes for delivering video.
At times, I have wondered how much of the Internet would shut down if ads were forbidden. Sometimes, that thought sobers me. Other times, that thought gladdens me.
As a web dev circa 1995/1996, I clicked once on every single banner ad that I saw. Every one of them.
I had it in my head that banner ads were the economic model that would support the web, and I very much wanted the web to succeed, so I was trying to "pad the numbers" for both buyers and sellers of the ads.
They had no respect for the norms, for basic politeness, and instead wanted nothing more than to make money, no matter how many "snowflakes" were upset.
Not unlike a certain businessman running for President...
Design systems that can self-correct better. Give the rules more bite.
For me it was the X10 camera ads around 2000: https://www.geek.com/news/x10-ads-are-useless-545130/
When they came out, computer assistants, smart watches, video calls and automatically paying tolls were far off science fiction. It makes sense that they were so early to jump on the iPhone.
The AT&T Apple badgered into offering the iPhone was a hollow shell of its former self.