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I feel that a lot of people receive a lot of joy from selecting good food from a variety of options. I think with the immense popularity of websites/apps like Yelp, people are even more picky eaters than ever before. I think this makes a personalized food service incredibly difficult to appease a wide net of people and tastes while considering things like costs and logistics.

Of course the existence and popularity of something like Soylent goes against my assumptions. I imagine there are just people who value their time over enjoyment from food, as well as people who feel the opposite.




Also fitness enthusiasts are an entire category




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