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It's a Sony – Rebranding a 70-year-old electronics company [pdf] (drive.google.com)
2 points by MichaelLund 6 days ago | hide | past | web | 2 comments | favorite





Hello Y Combinator,

My name is Michael Lund Pedersen.

As a 26-year-old Digital Designer and aspiring Experience Economist, I have acknowledged that the Sony Corporation needs to change.

More than ever, Sony has become irrelevant as a provider of our everyday devices. Sony needs to rebrand itself as well as simplify and streamline its offerings.

I am making this thread in the hope that you will look at my project "It's a Sony" and offer your feedback.

See and download the project at https://drive.google.com/file/d/0B3YII660_TdASkVvRkZGWmF1VWs...

See and download images used in the project at https://flic.kr/s/aHskXGCvLS

Thank you for your time.

Best regards,

Michael Lund Pedersen

Digital Designer

itsasonyblog.wordpress.com


It seems like you should propose your project to Sony, not to HN, or maybe I am completely missing the scope of it.

Anyway, I would add a "in my opinion" to the sentence:

>More than ever, Sony has become irrelevant as a provider of our everyday devices. Sony needs to rebrand itself as well as simplify and streamline its offerings.




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