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File a complaint with the Federal Trade Commission (FTC). The FTC is empowered by law to investigate and address deceptive marketing practices such as these by Apple and AT&T.

It’s easy and takes only a few minutes to file a complaint.


Here’s the company info to make filling out the forms easier:

Apple 1 Infinite Loop Cupertino, CA 95014 408-996-1010

AT&T 175 East Houston Street Dallas, TX 78205-2255 210-821-4105.

I believe that the key points are: Apple touted and advertised the $29.99 data plan as a major inducement to buy the iPad 3g. Apple described it as a “breakthrough deal” with AT&T, leading consumers to believe that Apple had locked in the terms and price. A key, heavily advertised, feature was the ability to jump between plans or have no 3G plan as dictated by needs and budget. The “grandfathering” announced by AT&T forces customers to either keep an unlimited plan continuously active in order to not lose it. The change in the plans has significant impact on the value of the device and the manner in which it can be used. We want AT&T and Apple to honor the advertised deal, not give us money, a coupon, a refund, free service for a month, etc. (That’s what I want, anyway.)

If you’re one of the people cheering because your bill got cut by $5 per month, don’t bother with replying to this. This is a legal issue related to FTC rules and regulations on false and deceptive advertising, not whether you like the new plans better because you don’t happen to move more than 2GB per month.

You can also file a complaint with the Better Business Bureau


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