However it is a whole different story when things, like a cable tv, affects every member of your family. I was faced with fierce objection when I brought out the idea to cut out cable tv, and removing all TV from home.
It seems to me that the market value of "media" is how much time people are willing to waste instead of doing other stuff. For instance facebook now worth about 400B. What happens to global economy if facebook doesn't exist and people divert their attention to do whatever they interested in?