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Good programming is mostly easy, common-sense techniques that don't change very often. At least, if you want to ship your product. Also, answering questions as far as getting your users to create and share is largely a UI/product issue, nothing to do with SEO.

I think the main issue is that most developers/business owners have seen SEO companies charge enormous sums for adding very little value, or using dubious ethical means such as link farming, keyword stuffing, invisible keywords and so on. It's going to take a long time for all of that to wear off.

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