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GREAT reply, patio11. It's not just a question of good versus bad SEO. Within each 'colour', there's a vast range of techniques. Not everyone knows about them, and certainly not everyone can implement them. More importantly, the things that really sets a talented ethical SEO apart from an inept ethical one are creativity and business smarts. Just like any marketing campaign, an effective, sustainable SEO campaign requires a deep understanding of the client's business needs and market.

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