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As a programmer at a fairly high traffic site, SEO is a way of life for us and we always think of SEO implications. The more difficult problem we have lately is the SEO vs user experience trade off. We dislike whenever SEO is chosen over the user experience.

The biggest misconception about SEO is that its intent is to be spammy. SEO is in fact directed towards more effective communication with search engines. Using web analytics, and intelligence we optimize content to be more direct towards users, and search engines by using keywords etc that users are searching for. We're basically improving communications just like quality CRM does only with search engines, and users. Link farms are highly transparent and easily flagged by Google. They have extremely sophisticated algorithms to determine who the spammers are.

I completely agree Trey - I'd say that over the last 5 years, I've almost never (maybe once) seen a case where SEO had to interfere with or detract from good user experience. The engines have actually done a great job making this an extreme edge case.

I've seen several instances where in order to make really nice JS/AJAX UI interactions and flows also SEO friendly we had to do a lot of extra work. However that work also makes us accessible, so it's not the end of the world....

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