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I just read Chaos Monkeys (http://amzn.to/2nr5THJ) – a silicon valley insider tale with someone who worked at FB – and it points out that one of FB's cultural strengths was the ability and willingness to completely change their character in response to new conditions.

As it grows, I'm sure inertia will continue to slow it down, but that willingness for reinvention seems like quite a powerful property.

(Another current book – Antifragile (http://amzn.to/2nr15ST) – discusses systems that benefit from randomness and volatility. I wonder if the willingness for reinvention allows for a kind of anti-fragile generational selection to work: instead of waiting for selective forces to birth a different and new stronger generation, you transform yourself (or your company) to _become_ that new generation, allowing you to directly benefit from selective pressures. It's tough to do, psychologically and culturally, and the willingness to do so seems an extremely valuable quality to cultivate.)

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