I think the key point is the declaration that they would move from the ad-revenue model.
Actually thought this was kind of funny at the time because a few reaction pieces were like, "they are being mysterious about their new business model."
This was clearly going to memberships. If you aren't trying to mine traffic for ad dollars, that leaves one other monetization avenue (other than like, an NPR "donate and get a tote bag" strategy).
Don't think that's a bad idea intrinsically, but not sure what content Medium provides me that I can't get elsewhere right now. Most of what I can remember reading on their platform is basically LinkedIn Influencer stuff but on a nicer interface.
Actually thought this was kind of funny at the time because a few reaction pieces were like, "they are being mysterious about their new business model."
This was clearly going to memberships. If you aren't trying to mine traffic for ad dollars, that leaves one other monetization avenue (other than like, an NPR "donate and get a tote bag" strategy).
Don't think that's a bad idea intrinsically, but not sure what content Medium provides me that I can't get elsewhere right now. Most of what I can remember reading on their platform is basically LinkedIn Influencer stuff but on a nicer interface.