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The only part that is on point is about "making a statement". And that statement is via the brand, not via the watch itself. Sadly these days Apple is more fashion brand than anything else. Straddling the line between fashion and affordability. Heck, that may always have been the case with Apple beyond the initial AppleII runs. At least while Jobs was in charge.



"The only part that is on point is about "making a statement". And that statement is via the brand, not via the watch itself. "

You may be speaking for yourself, but people wear mechanical watches for different reasons, and I've just listed a few of them.

For me? It's about appreciation of the movement, and also how it makes me feel wearing it

Nobody has ever commented on my mechanical watch, yet I continue to wear it.

I do agree that Apple has sort of become a fashion brand. They have embraced that, and I don't really see it as a bad thing. But as I said, it's not a fashion brand that is in direct competition with luxury mechanical watch makers.




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