As for me, my partner currently lives a reasonable distance away, and so it'd be nice for me to plan my trips to visit in advance, and then expectations can be sorted in advance. Also, in my case, sometimes I don't realise when I'm suffering from mood swings, so it'd be nice to know when to expect it, rather than just thinking "oh well it was sometime at the beginning of the month last month".
Like I said though, I'm not really sure about the marketing, but I think it would definitely appeal to younger, sexually active women and their partners.
ETA: Yeah, definitely not so sure on the marketing... some of it's pretty crass. But perhaps it'll help break down some stigmas associated with talking about menstruation? (or possibly add to them?)
Engineers being engineers, someone analyzed the log data and discovered that the skin resistance of female workers tended to vary on a monthly cycle, and you could predict these cycles based on empirical data. This soon spread around the office.
At some point HR got involved and shut it down. The ohmmeter was replaced with a red/green light.
On his site, Selino showcases Flojuggler as
The premiere menstrual tracking application. Designed to
track the cycles of multiple persons. The focus of the
service is not medical but more lifestyle.
The signup page is interesting from a privacy-backlash perspective. Two of the bullet points are:
* Can I easily delete my info?
Hells yeah! This is your data, your pictures, etc. At
any point just hit the delete button and it's gone.
There's no waiting for approval. This ain't Facebook or
* Why not use Facebook Connect?
Seriously? Do you even want a chance that Facebook is
gonna announce that you use Flojuggler?
As to the 'why?', another bullet point clarifies:
* Why do I need to know when my girl/girls are bleeding?
Hey, if you like a little rainbow kiss in your diet
then that's on you. We don't judge. Personally we prefer
hitting the skins when the lake isn't muddy. Sometimes
ladies have really bad PMS, too. It's a good thing to
know BEFORE you get home.
Aside: anyone care to explain the 'rainbow kiss' idiom to a non-native English speaker?
I hadn't heard of it before either.
But we won't really know unless they add check-in functionality.
I think it's just how this presented that makes it problematic. The crude terminology and focus on sex (and other areas of lacking sensitivity).
Because on the one hand there is a solid/useful idea here.
My girlfriends comment was "I'd maybe give it a shot if it was developed by a woman, or for a woman. This looks like something for a man, by a man"
EDIT: I thought of a similar thing a friend of mine once had, he had a few girlfriends and recorded their periods on a calendar so he could check back and figure out who would be "free". This gives me the same impression :(
I think it's a shame to perpetuate/encourage the idea that
there is something inherently dirty about menstruation
[..], but: there's your audience.