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That period of time where a MVP is in development is prime time for a nontechnical partner to be out there talking to potential customers, putting together marketing materials, building an email list. Even without a working product you'll learn a lot and be able to hit the ground running later on.

Waiting until the product is 'ready' to get the wheels turning on sales and marketing can lose you valuable early insights and make it take longer to see if your product fits the market.




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