I've never been able to figure out how non-programmers can sift through mounds of freelancers to find a good developer. And, even if they find good developers, I have no idea how they manage to motivate and retain them.
I'd love to read some stories from successful solo non-programmers. If anyone has some links, please share...
Wildly successful too ... $600k MRR in just a few years https://convertkit.baremetrics.com/
I'm not convinced programmers can either, they can just find the ones that think like they do and weed out the worst of the worst.