We once did a Dutch auction promotion. The strike price was a 30% of our regular subscription price. We then decided to offer the strike price to all users, not only the winners and that was the month by revenue, three times our MRR at the time. Two years later our MRR is getting close to that record revenue.
We decided not to change our regular price, but probably setting it at 2 times the strike price could be a good regular price point based on the Dutch auction information gathered.
We decided not to change our regular price, but probably setting it at 2 times the strike price could be a good regular price point based on the Dutch auction information gathered.