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Why not target those people with a specific landing page? The language could be something humorous like this:

"..wait, don't click the back button cause i got something to show you.." or "..We're so happy that you're a new visitor, here's a coupon just for showing up. click here to redeem your 30day trial.." or something like that

That kind of stuff always comes off as scammy to me.

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