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Seems like this is a popular promotion, based on their website performance. I wonder if it will make anyone reconsider the recent controversy over Amazon's pricing for Kindle editions. Seems like lots of people are willing to buy e-books for $9.99.

Yeah at $9.99 it's worth picking up things for a look. At $30-$40 you want to be sure you'll have the time to read it and it's something useful/ interesting.

Exactly. Plus, $30-$40 for an ebook doesn't seem fair to me.

Before ebook prices started coming down, I had stopped buying tech books because they're very expensive and become obsolete in a few months.

These are technical books that retail for $30-$60; so $9 is a great price.

Amazon is charging $12-$13 for some novels that sell in hardback for $15, and $6.99 for some novels that are $7.99 in paperback. That's not such a great deal.

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