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Plus, unless you're selling insulin to diabetics, making 200k sales on the Internet probably means having 2MM to 20MM good prospects. Not visitors from Techcrunch, not uniques on your blog: millions upon millions of qualified prospects. That is highly non-trivial. Then actually converting them is also non-trivial.

Yes, case in point Evernote (which I would call a very popular app).

- Premium accounts are $5.00 / month

- 50,000 paying subscribers

- 28 Months (time it took to get to 50k paying customers)


but that's $5/mo not $5 total. On an annual basis you can just multiply the subscribers by 12 and it's like making 600k sales/year, expect they are automatic. That is $3mm/year.

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