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Just make something people want or, better still, make something you want. Is there much advantage starting out defining how rich you want to be? Just keep going for a few years and then, if you're lucky, you can look back and go "Oh, I've got enough now, I think".



Is there much advantage starting out defining how rich you want to be?

Yes.

Quantifying your goal helps you answer questions like "How can I get there from here?", "How long will it take?", "Will I ever make it there at my current trajectory?", and "Do I still need to work anymore?"

And it will also tell you, "How much do I have to charge, and to how many customers?", which will help you avoid low-margin, hard-sale markets, and get you thinking about recurring revenue.

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Does how much you charge really depend on how much you want to make?

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It does in helping you realizing if the market you're targeting is big enough to achieve your goal.

If your goal is to make a million dollars a year with a certain product or service, the number of units of that service or product that you can provide (e.g. you have time to take on only so many projects a year, you're hand-building furniture and can make so many a week, etc.) or the expected number of sales you can make tells you how much you would need to charge to reach your goal. price = $1,000,000/# units

But it really depends on what end of the stick you're looking at. The OP's objective is to reach a certain revenue. You can look from the other side and say "I'll be selling my product at that price, which means I'll make price*units per year."

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