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Unless you hit a lottery, it is incredibly hard to reach 200k people.



Plus, unless you're selling insulin to diabetics, making 200k sales on the Internet probably means having 2MM to 20MM good prospects. Not visitors from Techcrunch, not uniques on your blog: millions upon millions of qualified prospects. That is highly non-trivial. Then actually converting them is also non-trivial.


Yes, case in point Evernote (which I would call a very popular app).

- Premium accounts are $5.00 / month

- 50,000 paying subscribers

- 28 Months (time it took to get to 50k paying customers)

http://mobile.venturebeat.com/2010/03/26/freemium-summit-eve...


but that's $5/mo not $5 total. On an annual basis you can just multiply the subscribers by 12 and it's like making 600k sales/year, expect they are automatic. That is $3mm/year.


Err...the internet?




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