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Most solid digital marketers I know are entirely self-taught because when they were getting started there was no real digital marketing industry. "Digital" was just the new channel people had to try out.

And yes, I agree it takes a great marketer to spot others. It would be a like a designer interviewing someone for a coding position. They might say lots of technical jargon type stuff and you'll have no idea what is made up, what is buzzwords, and what are signals that say a person is good at what they do.

I wonder if companies would pay for a marketing consultant to help them hire.

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