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Congrats! It sounds like you found the right channels for your business (at least for a while).

Direct sales and paid ads are both solid channels. Others that I've seen work are SEO, Content Marketing, Social Media Marketing, Partnerships, API Integrations, Meetups, Conferences, Engineering as Marketing, Viral Design, Affiliates, PR, Newsjacking, Branson-style Stunts, User Incentives (like Paypal giving people $20 for signing up), etc...

What works depends a lot on what your price points are, what your competition is doing and your stage of growth. The worst thing is when a startup's ideal channel—and it usually is just one or maybe two channels that will work really well—happens to be one that the founders dismiss without even realizing it. In fact, a lot of technical founders would dismiss the exact kind of direct sales that worked so well for you.

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