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Find a passionate community, make something awesome for them, get their contact info (email, twitter, etc.), stay engaged w them, improve and engage consistently. Have used this process for a number of products and it works very well in the beginning stages.

Some people are product visionaries... while I agree with your approach for market-driven products, what would your advice be for people who start with a product instead of a userbase?

Think about it as starting with a product in a market. If you can't identify a market, then you should stop and do something else. A market doesn't have to be big and vague, it can be small. For example, people who develop apps with Angular JS (to use an example from my company). You can then expand from there assuming you have a vision that allows for that and the market isn't only as big as the small one you started with.

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