Google suggests that the correct term is "numeronym" [1].
> According to Tex Texin, the first numeronym of this kind was "S12n", the electronic mail account name given to Digital Equipment Corporation (DEC) employee Jan Scherpenhuizen by a system administrator because his surname was too long to be an account name. By 1985, colleagues who found Jan's name unpronounceable often referred to him verbally as "S12n" (ess-twelve-en). The use of such numeronyms became part of DEC corporate culture.
> According to Tex Texin, the first numeronym of this kind was "S12n", the electronic mail account name given to Digital Equipment Corporation (DEC) employee Jan Scherpenhuizen by a system administrator because his surname was too long to be an account name. By 1985, colleagues who found Jan's name unpronounceable often referred to him verbally as "S12n" (ess-twelve-en). The use of such numeronyms became part of DEC corporate culture.
[1] https://en.wikipedia.org/wiki/Numeronym