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It's much lower barrier to buy managed database service from Amazon or Microsoft than from a start-up.

They have the credibility. You don't question if these companies really have the people to keep the stuff running. In many cases the customers also already have a billing relationship with them. Much less friction to just add one new service to the already quite big invoice vs buying from a different company.

Competing with AWS or Google is hard, they would be still making money on the infra even if they gave the managed database out for free.

compose is a startup. heroku was a startup when they started. in fact, if I have my timeline right then heroku managed postgres preceded RDS (http://www.zdnet.com/article/heroku-launches-cloud-postgres-... - 2011 versus https://en.wikipedia.org/wiki/Amazon_Relational_Database_Ser... - 2013)

Rethinkdb is an incredible architecture. If I was in the market for something like rethinkdb/dynamodb, I would completely go with something that is built by the original inventors.

Just like docker for example.

Heroku was acquired by Salesforce in 2010, Compose by IBM in 2015 though.

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