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> "The open solution to a faster mobile web would have been so easy: just penalize large and slow web pages, without defining a dedicated mobile specification."

A million times yes. As to why this didn't happen, I feel it would have been too restricted to "merely solving the problem", and not active enough on pushing Google's agenda to tighten its control on the web.

All other things being equal, option A being "efficient & neutral" (just penalize slow pages) is, as a business, inferior to option B "more convoluted but with potentially profitable side-effects" (AMP).

Other takes?

EDIT I should have better read the linked article before posting this, what I'm writing here is close to what the article "Lock In" section says.

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