What you're giving is an explanation, not an excuse. Nobody is incredulous at Google's motivations (money). We're just not satisfied with it.
Before you can solve a problem, you must identify it clearly. That's what we're doing here. Saying "yeah but it's only logical" isn't the point. Look:
> It's up to us to find a way to kill google and take back our internet.
You mean, like discussing why AMP is bad and why we shouldn't use it?
- we saw it happen once;
- we said it would happened again;
- we said how;
- we said why;
- and it happened again.
And apparently nobody gives a damn. People are still trying to get short term gains by adapting to Google's will and wrecking our industry, efficiently sawing the branch we are all seating on.
So yeah, we need to give the explanation. Again. And again. Until people hear it.
We are responsible of the situation.
Not Google. Before Google there was others like MS, and after they will be others. It's like a disease. You don't blame diseases, it's very useless, you explain, and you act.
Yes, your site will not make as much money. But for God sake, it's the same rational for green energy, criminal prevention and the like. You pay NOW because you understand that it's necessary on the long run.
MS had their cases in court where they had to pay a lot of money for violating laws. Maybe it's time for Google to go through the same phase.
Especially when its a closed system that Google insists serving to your customers from Google's private servers. No technologist or business person would/should ever stand for that. Yet we are forced to.
The discussion should really be, how do we dislodge Google from its current entrenched position.