Not having readership is one thing - but people who still want your content, but refuse to pay, or view the ads, well that's another.
I respect people who don't view sites like say, the NYT, or WSJ or The Economist etc. because those sites show ads. Or that won't buy the hardcopy magazines because there is ad space.
What I can't respect is people still trying to view those sites and defeat their anti-ad-blocks.
Or who complain about how link-baity the articles on HN are, or why there are fluff pieces here - but don't think, hey, good content costs money
I suppose if those sites went the way of intrusive, pop-under/pop-over ads, I might chance my tune - but on the whole, I've found the text/small image ads so far on them a reasonable exchange.