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Thanks for the tip! I don't use Google for advertising at the moment, but I'll keep these in mind if I go back to them.

another tip is that if you don't sell a product Adwords is not for you. Pure content sites will be vaporized by the cost vs the revenue you get from people seeing ads on your site :)

This is exactly what I tell people. Selling lawn chairs and umbrellas: maybe. Selling content/research/intellectual work: nope.

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