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Detailed content is great for SEO and will get you extremely well targeted visits. At least from what I've seen the majority of business comes from people that want to be told what to do and not those that already know. Chances are somebody with detailed knowledge already knows all the players in the field and are just weighing their options s. There's a whole pile of people trying to setup a phone system or call center for their existing product/company that don't know their ass from a hole in the ground :)

That is an astute observation.

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