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You're definitely not alone.

For some reason comments are often more interesting than the articles themselves, and people never think of monetizing their comments. Somehow karma is enough of a reward.

If I had to watch an ad for 30 seconds or pay $0.25, the proceeds of which would be distributed to commentators by proportion of karma they earned in the comment section ... I probably wouldn't bother.

It doesn't make much sense to me how I arrive at these utility valuations though.

Paying commentators would immediately destroy the quality of comments as people tried to exploit the system.

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