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> ...we worked with Google's in-house team

I'm no expert but I don't think the incentives were aligned properly there. Here's a Reddit thread that says it better than I can:

https://www.reddit.com/r/PPC/comments/1nwzdy/what_do_your_go...

Maybe work with an agency next time?




Sage advice. I'm bookmarking that for the next time I need to talk about marketing strategies with people.




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