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I sell an OSX app for advanced users, and as you said, they don't click on ads and it would make more sense to heat my house with $20 bills instead sending them to fb/adwords.

However, I ran 2-day flash-sale and it went unexpectedly good. I never thought devs and tech-savvy people visit websites like that.

Anecdotally, I never click ads (they're all blocked with years) but I do respond to "deals" site in my local market. If it's something I vaguely though I'd like, seeing it recommended on a deal site is sometimes enough to make me buy it. Something worth noting for those selling to a HN type demographic.


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