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Sounds like a bad product

That's not an unfair conclusion. However, our retention rate after the first order was spectacular, and we slowly gathered a core group of users who were using our services exclusively. Unfortunately, despite providing a ubiquitous business service, we couldn't gather customers fast enough to float the boat.

Would need to see the product, but right off the bat seems like fb is the completelty wrong platform to be advertising. Marketing department should have been fired after 5 figures spent?

Facebook ads were actually better ROI than google ads, by something like 2x IIRC. Still not enough traffic/value to save the company.

Sometimes we fail even if the stars are aligned. It sucks, but the market is irrational.

Pretty much. And much of the time, we will never know if it was the stars, or the unavoidable missteps that we make.

That's why failing early and quickly is important. It frees up resources and allows for us tk recalibrate. If I had a dollar for every person Ive talked to that was "waiting for the chance to hit it big". People dont realize that success is a by-product of failure.

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