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I know your product and space well - you'd be better off with getting people on an email list via a content giveaway to start your marketing. You need a lot more top of funnel and long term engagement marketing to convince your prospects to buy.



That is undoubtedly true, though I lack the expertise and time to properly implement and manage that sort of thing. All I can do is to try to be a prominent and useful member of the ecosystem in our corner of the FOSS VoIP world and attract enquiries on that basis.

I don't see sales to be my problem, but rather marketing. I'm content with the ease with which prospects are persuaded to buy when they come through the door, but there are just far too few opportunities to have those conversations.




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